Three common mistakes in Facebook wine marketing
Although it has been buried many times, Facebook is still with us. And in our experience, when used properly, it can be really effective in the wine industry. But to do so, we need to skip over some common mistakes made by wineries. Mistake No. 1. - A tool just for sales? If you regard Facebook only as
How to communicate as a winemaker?
Your winery has been actively communicating for quite some time but you’re still not sure whether it’s done in the right way? Would you like to act in this field with the same assurance as you do in the vineyards and the cellar? We are here to help you to take the first steps towards successful
Tasting notes part 1: How to describe appearance?
When making a wine description for your homepage, social media site or back label it’s best to follow the traditional scheme. Appearance – nose – palate - structure is the well-established order and it is easy for customers to understand. External features are not without importance but perhaps you shouldn’t spend too much time on describing