Do you want to feel more secure about marketing?
- Do you ever get the feeling that while your goals in the vineyards and in the cellar are clearly defined, you are lost when it comes to marketing?
- Do you find meetings with graphic designers and web page developers unbearably long?
- Are you unhappy with the interviews you give to magazines and newspapers?
- Then it’s time to begin a journey that will take you to confident and efficient wine marketing.
At the end of this course you will be able to:
- ✓ present your winery in a way that sticks to people’s minds
- ✓ define your target audience to improve the efficiency of your work
- ✓ create your brand book
- ✓ navigate your way through the latest trends in communication
- ✓ understand the concept of branding and its terminology
Wine Marketing Academy’s „How to tell your story” is a course that shows you how to build the foundations of your winery’s communications.
You will learn about today’s leading trends in communications. First you will identify your target group then you find the stories that will make your winery and your wines stick in memory. Finally , that will give you guidance for the future and assist in your work with graphic designers, web page developers, photographers and other partners.
it makes things easy to understand
you don’t need prior marketing studies to understand course content all the concepts and connections in the course are carefully explained
practical
theory is useful only if you can turn it into practice the aim of all lessons is to give you tools you can use in your daily work
hand-picked for wineries
all the marketing tools collected and included in this course are useful for small and medium size wineries
conscious
conscious work will save you money, time and effort and will help you to use your resources more efficiently
Why not make use of the communication techniques used by the world’s most successful companies?
Many of these techniques are actually really well suited to the ways wineries operate. In fact, there are some tools which are easier to use and smoother to implement at a winery than at some giant multinational company. It doesn’t happen too often that you get such an advantage in marketing.
Learn about storytelling and other up-to-date communication techniques.
You understand the importance of wine marketing but you don’t know how to put it into practice? Don’t you want to have a clear vision about which direction to take, which options to choose?
We can help you systematically review your goals, your conditions and to build a strategy that will give you stability and support to make the right decisions for your future. We can supply specific and practical tools to help you achieve your goals.
this is a specific methodology
course and workshop in one – by doing the activities you can put into practice the things you have learnt in theory.
Completing this journey will give you the power to create firm foundations for your communications by relying on the most up-to-date communication techniques and methods specifically selected and adapted to meet the needs of wineries.
Why is this the right course for you?
The units are short, easy to understand and easy to remember
We know that you don’t have much time. So our lessons are kept short. At the heart of each lesson you will find an idea that can change the way you think about company communications.
You don’t have to be a marketing expert
This is a course aimed at winemakers and not at marketing professionals. Our aim was to minimize the use of difficult terminology. When we have to use special terms we always make sure that they are properly explained and so easy to understand. We demystify winemarketing for you. Learn from an expert in a simple way.
It’s made to be used
Having read a lesson you can tick off theory. However marketing is something practical. The first step to integrate it into your daily work is to take time to complete the activities at the end of each lesson. You will be handsomely rewarded for your investment in time and effort.
