How to communicate as a winemaker?

Your winery has been actively communicating for quite some time but you’re still not sure whether it’s done in the right way? Would you like to act in this field with the same assurance as you do in the vineyards and the cellar? We are here to help you to take the first steps towards successful communication.

It’s not always the numbers that matters

At first you may think that the task lying ahead is to publish a certain number of posts on Facebook or to write a text of certain length to be published on your website. Well, the truth is that it’s not the number of posts or the number of words that really matters but the quality of your content.

We live in a world that overloads our senses with much more information than we can process. Just think about the amount of texts, images and videos popping up all around us. In this endless ocean of information a quantity oriented approach is unlikely to succeed. You can flood your Facebook and Instagram accounts with posts, if this is not done in a conscious and considered way, it will make little difference.

What is the first step towards successful communication?

In the communication noise that you and your customers are surrounded by it’s impossible to succeed without proper focus. The link that connects your communication efforts will help to achieve that your messages won’t have to compete on their own. When they are connected their power increases.

What could be that link? As a first step put yourself in focus, after all it is your face that represents the winery and you are the one most used to being in the spotlight. Experience shows that at cellar tours and tastings conducted by the winery’s owner the relationship that develops with guests is friendly and relaxed, they are happy to learn about the winery’s history and to hear anecdotes about its operation.

Why is it then that many wineries use a formal, reserved tone on their communication platforms? It is a common experience in social media communications that all you need for a major breakthrough is simply to find your own voice.

It is enough to use the same tone that your fans are accustomed to and that made them like you in the first place. Most probably the most enthusiastic and loyal followers of your social media sites are also your fans. So you should talk to them online in the same way as you do when you meet them in person. This is what they are accustomed to and this is why they like you.