How to tell your story?
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Course sections

Section 1
Introduction
1
Welcome to the ’How to tell your story’ course
Section 2
Module 1 / Lesson 1 - New ideas in business communication
1
Trend No. 1: Don’t talk like a corporation, talk like a human
2
In the meantime supply has also grown
3
Tools to success
Section 3
Module 1 / Lesson 2 - Storytelling
1
Trend No. 2: What is exactly storytelling?
2
Why is storytelling effective?
3
Tools to success
Section 4
Module 1 / Lesson 3 - Why?
1
Trend No. 3: What does the concept why mean?
2
Where to find your „why”?
3
Tools to success
Section 5
Module 1 / Lesson 4 - Focus on the customer
1
Trend No. 4: Why is focus on customer so important?
2
One more reason why wine is special
3
Tools to success
Section 6
Module 2 / Lesson 1 - Get to know your customer!
1
Who are you talking to?
2
What is a ’persona’ good for?
3
Tools to success
Section 7
Module 2 / Lesson 2 - Survey your customers!
1
Who are you selling to?
2
Who buys it?
Section 8
Module 2 / Lesson 3 - What do you know about your customers?
1
How to get information?
2
What is useful information?
3
Tools to success
Section 9
Module 2 / Lesson 4 - How to make a questionnaire?
1
How strong is their interest in wine?
2
How to start making a questionnaire?
3
Tools to succeed
Section 10
Module 2 / Lesson 5 - Let’s make a sketch of your persona!
1
How to conduct an in depth interview?
2
Tips for in depth interviews
Section 11
Module 2 / Lesson 6 - Let’s make a sketch of your persona!
1
What should the final description contain?
2
Attitude towards wine, challenges, benefits and other factors
3
Tools to succeed
Section 12
Module 3 / Lesson 1 - How to tell a story?
1
How to tell your story?
2
Who else to turn to?
3
Tools to succeed
Section 13
Module 3 / Lesson 2 - How to tell the story of your wines?
1
How to present your wines to professionals?
2
Why use a different tone when talking to customers?
3
Tools to succeed
Section 14
Module 3 / Lesson 3 - Storytelling on social media
1
How to grab the attention?
2
What about seasonality?
3
Tools to succeed
Section 15
Module 3 / Lesson 4 - Tips on writing
1
Experience makes a man perfect
2
Why take the time to write?
3
Tools to succeed
Section 16
Module 4 / Lesson 1 - How to build your brand book
1
Who is your brand?
2
What is a vision?
3
Tools to succeed
Section 17
Module 4 / Lesson 2 - Mission and values
1
What is your mission?
2
What are your most important values?
3
Tools to success
Section 18
Module 4 / Lesson 3 - Target group and competition
1
Let’s take another look at your target group
2
How to position your winery?
3
Tools to success
Section 19
Module 4 / Lesson 4 - Strategic communication planning
1
Core message
2
Value proposition
3
Tools to success
Section 20
Before we say good bye
1
Great job, you have done it!

Module 2 / Lesson 1 - Get to know your customer!

What is a ’persona’ good for?

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Module 2 / Lesson 1 - Get to know your customer! Who are you talking to?
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Module 2 / Lesson 1 - Get to know your customer! Tools to success