How to tell your story?
Back to Dashboard

Hey there, great course, right? Do you like this course?

All of the most interesting lessons further. In order to continue you just need to purchase it

Get course

Course sections

Section 1
Introduction
1
Welcome to the ’How to tell your story’ course
Section 2
Module 1 / Lesson 1 - New ideas in business communication
1
Trend No. 1: Don’t talk like a corporation, talk like a human
2
In the meantime supply has also grown
3
Tools to success
Section 3
Module 1 / Lesson 2 - Storytelling
1
Trend No. 2: What is exactly storytelling?
2
Why is storytelling effective?
3
Tools to success
Section 4
Module 1 / Lesson 3 - Why?
1
Trend No. 3: What does the concept why mean?
2
Where to find your „why”?
3
Tools to success
Section 5
Module 1 / Lesson 4 - Focus on the customer
1
Trend No. 4: Why is focus on customer so important?
2
One more reason why wine is special
3
Tools to success
Section 6
Module 2 / Lesson 1 - Get to know your customer!
1
Who are you talking to?
2
What is a ’persona’ good for?
3
Tools to success
Section 7
Module 2 / Lesson 2 - Survey your customers!
1
Who are you selling to?
2
Who buys it?
Section 8
Module 2 / Lesson 3 - What do you know about your customers?
1
How to get information?
2
What is useful information?
3
Tools to success
Section 9
Module 2 / Lesson 4 - How to make a questionnaire?
1
How strong is their interest in wine?
2
How to start making a questionnaire?
3
Tools to succeed
Section 10
Module 2 / Lesson 5 - Let’s make a sketch of your persona!
1
How to conduct an in depth interview?
2
Tips for in depth interviews
Section 11
Module 2 / Lesson 6 - Let’s make a sketch of your persona!
1
What should the final description contain?
2
Attitude towards wine, challenges, benefits and other factors
3
Tools to succeed
Section 12
Module 3 / Lesson 1 - How to tell a story?
1
How to tell your story?
2
Who else to turn to?
3
Tools to succeed
Section 13
Module 3 / Lesson 2 - How to tell the story of your wines?
1
How to present your wines to professionals?
2
Why use a different tone when talking to customers?
3
Tools to succeed
Section 14
Module 3 / Lesson 3 - Storytelling on social media
1
How to grab the attention?
2
What about seasonality?
3
Tools to succeed
Section 15
Module 3 / Lesson 4 - Tips on writing
1
Experience makes a man perfect
2
Why take the time to write?
3
Tools to succeed
Section 16
Module 4 / Lesson 1 - How to build your brand book
1
Who is your brand?
2
What is a vision?
3
Tools to succeed
Section 17
Module 4 / Lesson 2 - Mission and values
1
What is your mission?
2
What are your most important values?
3
Tools to success
Section 18
Module 4 / Lesson 3 - Target group and competition
1
Let’s take another look at your target group
2
How to position your winery?
3
Tools to success
Section 19
Module 4 / Lesson 4 - Strategic communication planning
1
Core message
2
Value proposition
3
Tools to success
Section 20
Before we say good bye
1
Great job, you have done it!

Module 4 / Lesson 1 - How to build your brand book

What is a vision?

Lesson is locked. Please Buy course to proceed.

Module 4 / Lesson 1 - How to build your brand book Who is your brand?
Complete
Module 4 / Lesson 1 - How to build your brand book Tools to succeed